John Nesheim

Startup Coach

I am dedicated to assisting budding entrepreneurs increase their chances of success.


Too often they begin with joy and end in sorrow, realizing they repeated the errors of predecessors and missed using the tools that powered serial entrepreneurs to success.



Assisted 300+ startups

$2 billion raised

Best-selling author,

 university lecturer entrepreneurship, startup coach

So who am I?


To begin, I an engineer and veteran of Silicon Valley, and believe me, I have the scars to prove I do not walk on water. My stories are about entrepreneurs and the amazing adventures they have embarked upon and shared with me. For that intimacy I am deeply thankful to them, one and all. They have my sincerest respect. I've spent decades coaching entrepreneurs, investors, governments and educators in many countries. Over 300 startups, $2 billion of capital raised.

Since 1976, I have coached more than three hundred new ventures all over this planet that have raised over $2 billion in financing. Through that experience I discovered what made Silicon Valley so successful. This seminal research led to discovery of what the new venture community is all about,


Central to my findings is the process in which an engineer begins with an idea and converts it to a world-class business. That is what has made Silicon Valley the envy of the world. This is documented in my best-selling book, High Tech Start Up. My other book, The Power of Unfair Advantage, digs into the method by which entrepreneurs create those world-class new enterprises.


I also love to teach budding entrepreneurs. I have been privileged to instruct about entrepreneurship to Cornell University students for 26 years. We shared real life startup experiences from serial entrepreneurs, angels and venture capitalists. It was a lot of fun, intense at times, but always rewarding.

I was raised to work hard and get the best education I could. I earned my B.S. in Engineering with honor awards working my way through the University of Minnesota and my MBA at Cornell University under scholarship, for which I am very grateful.


I live in a very beautiful place, Scotts Valley, California, close to family and Silicon Valley friends. I enjoy fly fishing and working with people in my church.